In-Store Physical Gift Cards
Get Gift Cards at the till with your own personalised branding.
Activate, top up and spend using the app. Simple as that.
Increased Foot Traffic
Gift cards bring new customers into the cafe, who might not have visited otherwise
Potential for Repeat Business
Once customers experience the cafe, they may return for future visits, increasing long-term revenue
Boost in sales
Once customers experience the cafe, they may return for future visits, increasing long-term revenue
Additional Purchases
Customers using gift cards often spend more than the card's value, leading to higher overall sales
Upselling Opportunities
You can upsell other items, such as pastries or drinks, to customers redeeming gift cards
Brand Exposure
Word-of-Mouth Marketing: Gift card recipients may share their positive experiences with friends and family, further promoting the cafe
Gift Cards as Marketing Tools
They serve as a tangible reminder of the cafe, keeping it top-of-mind for customers
Financial Perspective
Cash Flow: Selling gift cards provides immediate cash flow, which can be used for operational expenses or investments. • ROI Calculation: While the direct profit from gift card sales might not be high, the indirect benefits (new customers, increased sales, brand exposure) contribute to a positive ROI. Promotional Strategies • Special Offers: Pair gift cards with special promotions, such as a free drink with every card purchase, to attract more buyers. • Seasonal Campaigns: Use gift cards in holiday promotions or special events to boost sales during peak times